Strategiczna orientacja przedsiębiorstwa z wykorzystaniem Balanced Scorecard

• Authors: Małgorzata Siemionek , Anna Kujawa

Title variants

EN

STRATEGIC ORIENTATION OF ENTERPRISE WITH BALANCED SCORECARD IMPLEMENTATION

• Languages of publication: PL

Abstracts

EN

The article presents the main issues related to the Balanced Scorecard. It describes the origin and construction of this tool. It sets the objectives of using Balanced Score-card and its impact on the company. One of the most important objectives of using it is possibility to align business activities to the vision and strategy of the organization. It compares the advantages and disadvantages of using Balanced Scorecard among different companies. Research indicates that improved business performance is linked positively to the extent of use strategic planning within organizations. To reap these benefit, enterprises must introduce strategic planning processes. The Balanced Scorecard is a popular performance management framework strongly associated with managing the implementation of strategic plans.

Keywords

EN

STRATEGY; STRATEGIC MANAGEMENT; BALANCED SCORECARD

• Publisher: Wydział Zarządzania - Uniwersytet Gdański
• Journal: Zarządzanie i Finanse
• Year: 2012
• Volume: 1
• Issue: 2
• Pages: 519-531

Contributors

author

Małgorzata Siemionek

• Katedra Mikroekonomii, Wydział Nauk Ekonomicznych, Uniwersytet Warmińsko - Mazurski w Olsztynie

author

Anna Kujawa

• Katedra Finansów Przedsiębiorstw, Wydział Zarządzania, Uniwersytet Gdański