Formaty kwestionariuszy twardych wywiadów drabinkowych – porównanie

• Authors: Myrda Anna

Title variants

EN

Hard laddering questionnaires – comparison

• Languages of publication: PL EN

Abstracts

EN

In this paper the results of research on the properties of three formats of hard laddering questionnaires used in a study on a teenagers’ online consumer behavior are presented. 88 18-year-old students of high school participated in the research. Soft laddering was used during interviewing 18 people, 70 people participated in the survey with hard laddering. Three formats of hard laddering were used in the research: 4×4 format, abbreviated format and Association Pattern Technique. Used formats were compared on the basis of the number and the quality of the gained attribute – consequence – value ladders. The most information was collected by Association Pattern Technique. The cheapest data were obtained by 4×4 format.

Keywords

EN

laddering; hard laddering; Association Pattern Technique

• Publisher: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
• Journal: Nauki o Zarządzaniu
• Year: 2015
• Issue: 3 (24)
• Pages: 104-111

Contributors

author

Myrda Anna

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