The aim of this article is to evaluate the new provisions extending consumer protection to entrepreneurs who are natural persons. While the purpose of the new regulation should be considered legitimate, its implementation may raise objections. Namely, the new regulation has a selective character and does not lead to institutional protection for entrepreneurs-consumers pursuant to the Anti-Trust and Consumer Protection Act. This regulation constitutes in fact a halfway solution between the recognition of natural persons conducting economic activity in certain circumstances not as entrepreneurs but as consumers on the one hand and the granting of consumer protection to persons that are (in the strict sense) entrepreneurs on the other hand. Additionally, the new regulation is not fully correlated with the provision of article 221 of the Polish Civil Code defining the concept of consumer, which may lead to problems in the application of these provisions. For the above reasons the new provisions need to be changed. It is also recommended to consider a more holistic approach to the problem of extending consumer protection to entrepreneurs, taking into account the problem of market position asymmetry, which is common also in relations between entrepreneurs.