The Use of Behavioral Finance in the Wealth Management Process

• Authors: Krzysztof Opolski , Tomasz Potock
• Languages of publication: EN

Abstracts

EN

The economic theories taking into consideration human behavior and based on the achievements of psychology, sociology, anthropology have been evolving at a blistering pace over the last decade. Owing to that, the behavioral finance has become one of the fastest developing academic areas focused on the analysis of financial markets’ behavior. The following presentation of the most common mistakes made by investors will allow the readers of this publication to develop more effective investment strategies and establish control of the customer service in the cooperation between advisors and clients of the Wealth Management services.

Keywords

EN

Wealth Management; behavioral finance; heuristics; prospect theory; bounded rationality

• Publisher: Wyższa Szkoła Informatyki i Zarządzania z siedzibą w Rzeszowie
• Journal: Finansowy Kwartalnik Internetowy e-Finanse
• Year: 2011
• Volume: 7
• Issue: 4
• Pages: 55-65

Contributors

author

Krzysztof Opolski

• he University of Warsaw

author

Tomasz Potock

• The University of Rzeszów