In the article I inquire relations between contemporary literature and literary criticism, as a central metaphor employing Darwin’s idea of sexual selection. Inspired by the literary criticism of Jan Prokop and Przemyslaw Czaplinski and their observations, as well as the philosophical theses of Nietzsche and Deleuze, I aim to determine the role played in the literary creation by selection mechanisms of various kinds of readers. I distinguish between three main types of such mechanisms: (i) spontaneous selection of the publications by the reader market, (ii) arbitrary building the literature according to a conscious scheme (by a critic or a publisher with an authority sufficient to impose his or her taste), and (iii) mutual selection, joining writers and institutions of literary life into one system, in which each party influences the authority of the other. The first model structurally corresponds with the natural selection, the second – with artificial selection, and the third – sexual selection. Amongst them the third one is, in my opinion, most distinctive and important for the contemporary literature.