The main question of this article is: how should we think about Silesia in the age of mass culture? In the light of specific historical situation, generated stereotypes, symbols it will be necessary to reassess our picture of Silesian-ness. Undoubtedly, the new ways of communication (e.g. social media, internet memes) and consumption has changed the way we consider about our identity. Silesian-ness has been put in a brand new context, it had suddenly become very fashionable.