Kreowanie w mediach społecznościowych wizerunku kandydata do pracy na przykładzie portalu LinkedIn

• Authors: Joanna Paliszkiewicz

Title variants

EN

Creating a Professional Image of a Job Candidate in Social Media: The Example of LinkedIn

• Languages of publication: PL

Abstracts

PL

Pracodawcy, poszukując pracowników, coraz częściej czerpią wiedzę o kandydatach z mediów społecznościowych. Dlatego kandydaci do pracy muszą kreować wizerunek wiarygodnego potencjalnego pracownika, wykorzystując do tego celu najlepsze praktyki. Jednocześnie pracodawcy poszukujący kandydatów powinni znać sposoby tworzenia profilu, w tym zarządzania wrażeniem w mediach społecznościowych, oraz stosować je w procesie analizy kandydatów do pracy. Dotyczy to w szczególności stron w portalu LinkedIn. Celem artykułu jest przedstawienie zarysu tej problematyki na przykładzie LinkedIn. W artykule dokonano przeglądu przedmiotowej literatury o dotychczas prowadzonych badaniach oraz wskazano kierunki dalszych analiz.

EN

Employers in search of employees are using social media to find information about potential candidates with increasing frequency. It is for this reason that candidates must create an image of a reliable potential employee using the best image building practices. At the same time, employers seeking candidates should be familiar with the practices of image creation, including impression management on social media, and apply them in the process of analyzing job candidates. In particular, this applies to sites such as LinkedIn. A goal of this article is to present an outline of these questions using LinkedIn as an example. The article includes a review of topical literature relating to research conducted to date as well as an indication of directions for future research.

Keywords

PL

kreowanie wizerunku; media społecznościowe; LinkedIn; zarządzanie wrażeniem

EN

image creation; social media; LinkedIn; impression management

• Publisher: Institute of Labor and Social Studies, Warsaw
• Journal: Zarządzanie Zasobami Ludzkimi
• Year: 2018
• Issue: 5 (124) "Projektowanie i analiza komunuikacji w organizacji" [The design and analysis of communications in the organization]
• Pages: 79-91
• Document type: article

Dates

published

2018-10-15

Contributors

author

Joanna Paliszkiewicz

• Katedra Ekonomiki i Organizacji Przedsiębiorstw, Wydział Nauk Ekonomicznych, Szkoła Główna Gospodarstwa Wiejskiego w Warszawie

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Identifiers

EISSN

2543-4411