Wpływ charakterystyki przedsiębiorstwa hotelarskiego na wybór strategii produktu globalnego

• Authors: Ewa Markiewicz

Title variants

EN

THE IMPACT OF CHARACTERISTICS OF HOTEL COMPANIES ON THE GLOBAL PRODUCT STRATEGY

• Languages of publication: PL

Abstracts

EN

This article aims to determine the effect of the characteristics of the hospitality business for global product strategy selection. Distinguished hospitality businesses following characteristics: a base country / country of origin, the scale of activity / geo-graphic scope of action, a form of internationalization, the year show in Poland, the category / categories of objects, the purpose of customer arrival, type of client - domes-tic customers, foreign customers. Determine the effect of: a characteristic of the subject - global product strategy, has been made - in this article - based on the results of empirical research, conducted among hotel systems operating on the Polish market.

Keywords

EN

STANDARDIZATION; DIFFERENTIATION; GLOBAL PRODUCT

• Publisher: Wydział Zarządzania - Uniwersytet Gdański
• Journal: Zarządzanie i Finanse
• Year: 2012
• Volume: 1
• Issue: 1
• Pages: 525-537

Contributors

author

Ewa Markiewicz

• Katedra Turystyki, Wydział Gospodarki Międzynarodowej, Uniwersytet Ekonomiczny