Realizacia fatichekoi strategii v tekste polititscheskogo fel'etona (strukturno-kompozicionnyj aspekt)

• Authors: Żanna Sładkiewicz

Title variants

EN

Implementation of phatic strategy in the text of the political feuilleton (structural and compositional aspect)

• Languages of publication: RU

Abstracts

EN

The author considers the structural and compositional methods of implementation of the phatic strategy in persuasiveness discourse in Russian and Polish political feuilletones (2002–2012 years). Publicist focused on “his” reader – a dispersed mass audience, which is separated by a time interval. It should be interested to read the article and encourage her to finish text. For this purpose he carefully considered communicative and meaningful organization of the text. The nomination of strong feuilleton positions appropriate scene segmentations text communication blocks: header, lead (lead-in communicative unit), and completing generalizing unit. Strong communication blocks attract the reader's attention and concentrated in itself the journalist’s idea, whose reports to the reader was the principal communicative task of the author.

Keywords

EN

Phatic strategy; addressee; category of nomination; the title; an lead; opening communicative block; final-generalizing communicative block

• Publisher: Uniwersytet Opolski
• Journal: Studia Slavica
• Year: 2013
• Volume: 17
• Issue: 1
• Pages: 103-114

Contributors

author

Żanna Sładkiewicz

• Uniwersytet Gdański