Usability of Mobile Distribution Channel for Financial Services

• Authors: Marcin Lipowski
• Languages of publication: EN

Abstracts

EN

The paper presents results of the studies users of mobile banking. The research confirmed that users of mobile banking use other sales channels for financial services more frequently and more intensively. The most popular functions using by mobile banking customers were checking accounts. Mobile banking is perceived as insecure, even more than internet banking. The most expected functionality of mobile banking is the ability to make NFC mobile payments for purchases in store.

Keywords

EN

Distribution; Financial services

PL

Dystrybucja; Usługi finansowe

• Publisher: Uniwersytet Ekonomiczny w Katowicach
• Journal: Studia Ekonomiczne
• Year: 2013
• Volume: 150
• Pages: 170-179

Contributors

author

Marcin Lipowski

References

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Identifiers

ISSN

2083-8611