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2015 | 13 | 86-102

Article title

The Role of Cultural Diversity in Business Communication Contacts


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This paper discusses the involvement of cultural factors in the process of effective intercultural communication in a business environment. In order to do so, I shall discuss the basic issues concerning culture as a pattern of interactional behaviors, investigating intercultural communication practices as a means to reveal such patterns, communication as a process of activating cultural meanings, intercultural communication in the context of multinational management, and its challenges, strategies and significance for negotiation and decision-making processes. Moreover, the results of my research into the interconnection between belonging to a specific cultural background and respecting cultural values of co-workers and managers’ attitudes towards cultural diversity at work will be shown.






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  • Uniwersytet Warszawski


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