The Role of Cultural Diversity in Business Communication Contacts

• Authors: Wilczewski Michał
• Languages of publication: EN

Abstracts

EN

This paper discusses the involvement of cultural factors in the process of effective intercultural communication in a business environment. In order to do so, I shall discuss the basic issues concerning culture as a pattern of interactional behaviors, investigating intercultural communication practices as a means to reveal such patterns, communication as a process of activating cultural meanings, intercultural communication in the context of multinational management, and its challenges, strategies and significance for negotiation and decision-making processes. Moreover, the results of my research into the interconnection between belonging to a specific cultural background and respecting cultural values of co-workers and managers’ attitudes towards cultural diversity at work will be shown.

Keywords

EN

cultural diversity; decision-making process; negotiation process; intercultural communication; business communication

• Publisher: Instytut Komunikacji Specjalistycznej i Interkulturowej
• Journal: Lingwistyka Stosowana / Applied Linguistics / Angewandte Linguistik
• Year: 2015
• Issue: 13
• Pages: 86-102

Dates

online

2015

Contributors

author

Wilczewski Michał

• Uniwersytet Warszawski

References

• Abramson, N.R./ H.W. Lane/ H. Nagai/ H. Takagi (1993), A Comparison of Canadian and Japanese Cognitive Styles: Implications for Management Interaction. In: Jour-nal of International Business Studies 24, 575–588.
• Allaire, Y./ M.E. Firsirotu (1984), Theories of Organizational Culture. In: Organization Studies 5(3), 193–226.
• Alnajjar, J. (2013), Audyt komunikacyjny w przedsiębiorstwie — nowy przedmiot zainteresowania lingwistyki. In: Lingwistyka Stosowana/ Applied Linguistics/ Angewandte Linguistik 8, 7–26.
• Bargiela-Chiappini, F./ A.M. Bulow-Moller/ C. Nickerson/ G. Poncini/ Y. Zhu (2003), Five Perspectives on Intercultural Business Communication. In: Business Commu-nication Quarterly 66(3), 73–96.
• Basadur, M.H./ M. Head (2001), Team performance and satisfaction: A link to cogni-tive style within a process framework. In: Journal of Creative Behavior 35, 227–248.
• Benedict, R. (1934), Patterns of Culture. New York.
• Bovee, C.L./ J.V. thill (2010), Business Communication Today (10th ed.). Upper Saddle River, N.J./ Harlow.
• Brun, M. (2002), Creating a New Identity for France Télécom: Beyond a Visual Exer-cise? In: B. Moingeon/ G. Soenen (eds), Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication, and Organizational Perspectives. London, 133–155.
• Cameron, K.S./ J.E. Dutton/ R.E. Quinn (2003), Positive Organizational Scholarship—Foundations of a New Discipline. San Francisco.
• Carbaugh, D. (1990), Intercultural Communication. In: D. Carbaugh (ed.), Cultural Communication and Intercultural Contact. Hillsdale, NJ, 151–175.
• Clampitt, P.G./ W. DOWNS (1993), Employee Perceptions of the Relationship. Between Communication and Productivity: A Field Study. In: Journal of Business Communication 30(1), 5–28.
• Connors, J.V./ R.B. caple (2005), A Review of Group System Theory. In: The Journal of Specialists in Group Work 30(2), 93–110.
• Daily, B.F./ R.L. Steiner (1998), The influence of group decision support systems on contribution and commitment levels in multicultural and culturally homogeneous decision-making groups. In: Computers in Human Behavior 14(1), 147–162.
• Daily, B./ A. Whatley/ S.R. Ash/ R.L. Steiner (1996), The effects of a group decision support system on culturally diverse and culturally homogeneous group decision making. In: Information & Management 30, 281–289.
• D’Andrade, R.G. (1984), Cultural Meaning Systems. In: R. Shweder/ R. LeVine (eds), Culture Theory: Essays on Mind, Self, and Emotion. Cambridge, 88–119.
• Dahl, Ø. (1999), Meanings in Madagascar: Cases of Intercultural Communication. Westport, CT.
• Deardorff, D.K. (2006), Identification and Assessment of Intercultural Competence as a Student Outcome of Internationalization. In: Journal of Studies in International Education 10(3), 241–266.
• Deetz, S./ D. Cohen/ P.P. Edley (1997), Toward a Dialogic Ethic in the Context of International Business Organization. In: F.L. Casmir (ed.), Ethics in Intercultural and International Communication. Mahwah, NJ, 183–226.
• Diamond, M.A. (1993), The Unconscious Life of Organizations: Interpreting Organizational Identity. Westport, CT.
• Ferraro, G.P. (2002), The Cultural Dimension of International Business (4th Edition). Upper Saddle River, NJ.
• Geertz, C. (1973), The Interpretation of Cultures. New York.
• Griffin, E. (2003), A First Look at Communication Theory (4th ed.). Boston.
• Grucza, S. (2014), Zur Notwendigkeit der Erforschung der polnisch-deutschen Unternehmenskommunikation. In: S. Grucza/ M. Wierzbicka/ J. Alnajjar/ P. Bąk (eds), Polnisch-deutsche Unternehmenskommunikation. Ansätze zu ihrer linguistischen Erforschung. (= Warschauer Studien zur Germanistik und Angewandten Linguistik 15). Frankfurt/M, 33–53.
• Gudykunst, W.B. (1995), Anxiety/Uncertainty Management (AUM) theory: Current status. In: R.L. Wiseman (ed.), Intercultural communication theory. Thousand Oaks, CA, 8–58.
• Gudykunst, W.B. (1997), Cultural variability in communication. In: Communication Research 24(4), 327–348.
• Gudykunst, W.B. (2000), Methodological issues in conducting theory-based cross-cultural research. In: H. Spencer-Oatey (ed.), Culturally Speaking. Managing Rap-port through Talk across Cultures. London, 293–315.
• Gudykunst, W./ T. Nishida (2001), Anxiety, uncertainty, and perceived effectiveness of communication across relationships and cultures. In: International Journal of In-tercultural Relations, 25(1), 55–71.
• Hacking, I. (1999), The social construction of what? Cambridge, MA.
• Hill, C.W. (2005), International business competing in the global market place (5th ed.). New York.
• Hofstede, G. (1991), Culture and organizations: Software of the mind. New York.
• Hofstede, G. (2001), Cultures consequences (2nd ed.). Thousand Oaks: CA.
• Holliday, A./ M. Hyde/ J. Kullman (2004), Intercultural Communication: An Advanced Resource Book. London.
• JENSEN, I. (2003), The Practice of Intercultural Communication—reflections for pro-fessionals in cultural meetings. In: Journal of Intercultural Communication 6, [http://www.immi.se/intercultural/abstracts/jensen-abs.htm]. Retrieved on 10.02.2015.
• Kalinowska-Andrian, K. (2006), Positive Organizational Scholarship – nowy trend w nauce zarządzania. Zaproszenie do świata pozytywów. In: „e-mentor” 1(13), [http://www.e-mentor.edu.pl/artykul/index/numer/13/id/235]. Retrieved on 16.06.2014.
• Kluckhohn, C. (1951), The Study of Culture. In: D. Lerner/ D. Harold (eds),
• The Policy Sciences. Stanford, 86–101.
• Kim, J./ R.A. Meyers (2012), Cultural Differences in Conflict Management Styles in East and West Organizations. Employing Holism as a Cultural Theoretical Frame to Investigate South Korean and U.S. Employee Conflict Management Styles. In: Journal of Intercultural Communication 29, [http://www.immi.se/intercultural/nr29/kim.html]. Retrieved on 30.12.2014.
• Kobayashi, J./ L. Viswat (2011), Intercultural Communication Competence in Busi-ness: Communication between Japanese and Americans. In: Journal of Intercul-tural Communication 26, [http://www.immi.se/intercultural/nr26/kobayashi-26.htm]. Retrieved on 30.12.2014.
• Kress, G. (1988), Communication and Culture: An Introduction. Kensington, N.S.W.
• Kroeber, A.L./ C. Kluckhohn/ W. Untereiner (1952), Culture: A Critical Review of Concepts and Definitions. New York.
• Levine, R.A. (2007), Culture, behavior, and personality: an introduction to the com-parative study (2nd ed.). New Brunswick.
• Lillis M./ R. Tian (2010), Cultural Issues in the Business World: An Anthropological Perspective. In: Journal of Social Sciences 6(1), 99–112.
• Łompieś, J.B. (2015), Interculturally Embedded Project Teams and Project Manager’s Competence. In: S. Grucza/ J. Alnajjar (eds), Kommunikation in multikulturellen Projektteams. Frankfurt a. M., 29–49.
• Martin, J.M./ T.K. Nakayama (2000), Intercultural communication in contexts. Boston.
• Matsumoto, D. (2006), Culture and Nonverbal Behavior. In: V. Manusov/ M (eds), The SAGE Handbook of Nonverbal Communication. Thousand Oaks, CA, 219–235.
• Matsumoto, D./ J. Leroux/ S.H. Yoo (2005), The Role of Culture in the Communica-tion Process: Cultural Influences on Verbal Language and Nonverbal Behavior Decoding. In: Intercultural Communication 11(3), 15–24.
• McFarlin, D.B./ P.D. Sweeney (2006), International Management. Strategic Opportu-nities and Cultural Challenges. Boston—New York.
• Moingeon, B./ B. Ramanantsoa (1997), Understanding Corporate Identity: the French School of Thought. In: European Journal of Marketing 31(5/6), 383–95.
• Moon, D. (2012), Multicultural Teams: Where Culture, Leadership, Decision Making, and Communication Connect. In: William Carey International Development Jour-nal, 1 (3), 1-9, [http://www.wciujournal.org/uploads/files/Don%20Moon%20Where%20culture%20leadership%20decision%20making%20and%20communication%20connect.pdf]. Retrieved on 30.12.2014.
• Neuliep, J.W. (2011), Intercultural Communication. A Contextual Approach (5th ed.). Thousand Oaks, CA.
• Novinger, T. (2001), Intercultural communication: A practical guide. Austin.
• Numprasertchai, H.P./ F.W. Swierczek (2006). Dimensions of Success in International Business Negotiations: A Comparative Study of Thai and International Business Negotiators. In: Journal of Intercultural Communication 11, [http://www.immi.se/intercultural/nr11/numprasertchai.htm]. Retrieved on 30.12.2014.
• Okoro, E. (2013), International Organizations and Operations: An Analysis of Cross Cultural Communication Effectiveness and Management Orientation. In: Journal of Business and Management (COES&RJ-JBM) 1(1), 1–13, [http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2207567]. Retrieved on 15.05.2014.
• Piller I. (2009), Intercultural Communications. In: F. Bargiela-Chiappini (ed.), The Handbook of Business Discourse. Edinburgh, 317–329.
• Rozkwitalska, M. (2011), Bariery w zarządzaniu międzykulturowym. Perspektywa filii zagranicznych korporacji transnarodowych. Warszawa.
• Rozkwitalska, M. (2012), Interakcje międzykulturowe w ujęciu Pozytywnego Potencja-łu Organizacji. In: Organizacja i Kierowanie 4(153), 15–28.
• Shachaf, P. (2008), Cultural diversity and information and communication technology impacts on global virtual teams: An exploratory study. In: Information and Man-agement 45(2), 131–142.
• Stahl, G.K./ M. Maznevski/ A. Voigt / K. Jonsen (2010), Unraveling the effects of cul-tural diversity in teams: A meta-analysis of research on multicultural work groups. In: Journal of International Business Studies 41, 690–709.
• Steinfatt, TH./ D.M. Christophel (1996), Intercultural communication. In: M.B. Sal-wen, D.W. Stacks (eds), An Integrated Approach to Communication Theory and Research. Mahwah, NJ, 317–334.
• Stevens, F.G./ V.C. Plaut/ J. Sanchez-Burks (2008), Unlocking the benefits of diver-sity. All-inclusive multiculturalism and positive organizational change. In: The Journal of Applied Behavioral Science 44, 116–133.
• Swaidan, Z./ L.A. Hayes (2005), Hofstede theory and cross-cultural ethics conceptualization, review, research agenda. In: Journal of American Academy of Business 6(2), 10–16.
• Tang, J./ A. Ward (2003), The Changing Face of Chinese Management. New York.
• Ting-Toomey, S. (1999), Communicating Across Cultures. New York.
• Triandis, H.C. (1994), Culture and Social Behavior. New York.
• Tylor, E.B. (1958 [1871, 1873]), The Origins of Culture and Religion in Primitive Cul-ture, Volumes I and II of the 1873 edition of Primitive Culture. New York.
• Warner-Søderholm, G. (2012), But we’re not all Vikings! Intercultural Identity within a Nordic Context. In: Journal of Intercultural Communication 13, [http://www.immi.se/intercultural/nr29/warner.html]. Retrieved on 30.12.2014.
• Watson, W.E./ K. Kumar (1992), Differences in decision making regarding risk taking: a comparison of culturally diverse and culturally homogeneous task groups. In: In-ternational Journal of Intercultural Relations 16, 53–65.
• Watson, W.E./ K. Kumar/ L.K. Michaelsen (1993), Cultural diversity’s impact on in-teraction process and performance: Comparing homogeneous and diverse task groups. In: Academy of Management Journal 36, 590–602.
• Wilczewski, M. (2014), Audyt komunikacyjny w badaniu efektywności procesu komunikacji wewnętrznej przedsiębiorstw. In: Studia i Materiały 2014(17). Warszawa, 98–110.
• Wilczewski, M. (2015), Intercultural communication competence as a success factor for a manager operating in a multinational environment. In: S. Grucza/
• J. Alnajjar (eds), Kommunikation in multikulturellen Projektteams. Frankfurt a. M., 51–71.
• Yoshitake, M. (2002), Anxiety/ Uncertainty Management (AUM) Theory: A Critical Examination of an Intercultural Communication Theory. In: Intercultural Commu-nication Studies XI: 2, 177–194.
• Yu, T. (2007), Rivarly Between Multinational Enterprises: An Event History Ap-proach. In: Academy of Management Journal 50(3), 663–684.
• Zikmund, W.G./ M. D’Amico (1996), Marketing (5th ed.). St. Paul, MN.

Identifiers

ISSN

2080-4814