Uwarunkowania powstania przedsiębiorstw od początku globalnych (born global)
CONDITIONS FOR THE CREATION OF BORN GLOBAL FIRMS
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This paper identifies key factors that influence the creation and development of born global firms (BG). These factors are divided into two groups: external and internal. In fact, all the factors determine and increase international orientation in many small and new enterprises. It is difficult to clearly identify which of them are the most important. Assuming, however, that external factors are independent of the company, they may be said to bear equally on the decision to develop internationally. Thus, access to knowledge about foreign markets, international management experience, skills, innovation and the ability to use network relationships in international business, and therefore factors related to the characteristics of the company founder of born global, are those that more closely influence the decision to expand internationally. In addition to globally-oriented founders/managers, who forced the rapid internationalisation of the company, another major factor in the formation of BG is the presence of a specialised, highly technologically advanced product. Having such a product will require new markets to be sought out abroad because, among other reasons, local markets are limited and the product has a shortened life cycle.
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