Wpływ wieloznaczności przekazów politycznych na kształtowanie preferencji wyborczych

• Authors: Paweł Koniak , Wojciech Cwalina

Title variants

EN

THE EFFECT OF AMBIGUITY OF POLITICAL MESSAGES ON THE FORMATION OF ELECTORAL PREFERENCES

• Languages of publication: PL

Abstracts

EN

Two experiments investigated effects of political messages’ ambiguity on the formation of electoral preferences. The first was focused on a situation wherein positive, negative and semantic ambiguity appeal strategies were used in a presented message. Results partially confirmed hypotheses and indicated that an ambiguous message isn’t very effective in the formation of desired electoral preferences. In the second experiment, messages consistent or inconsistent with Ss’ views and messages with ambiguous argumentation were analyzed. Results suggest that a strategy of ambiguity applied by politicians may be beneficial if the point is to avoid recipients’ objections. But the consequences of ambiguity for assessments of politicians’ credibility and voter intentions are negative. Furthermore, cause and effect processes leading to the formation of electoral support and connected with processing of information from political messages and from images are clearly different when a message is unambiguous and when a message is ambiguous.

Keywords

PL

Wojciech Cwalina

EN

ISSUE VOTING; MESSAGE AMBIGUITY; NEGATIVE POLITICAL CAMPAIGN; NEGATIVITY EFFECT; POLITICIAN IMAGE; SOCIAL COGNITION; VOTING INTENTION

• Publisher: Polskie Stowarzyszenie Psychologii Społecznej, Warszawa, Poland
• Journal: Psychologia Społeczna
• Year: 2007
• Volume: 2
• Issue: 1(3)
• Pages: 23-41

Contributors

author

Paweł Koniak

author

Wojciech Cwalina

• Szkoła Wyższa Psychologii Społecznej, ul. Chodakowska 19/31, 03-815 Warszawa, Poland