The potential benefits of Business Analytics in the sector of financial services

• Authors: Kulakova Yulia
• Languages of publication: EN

Abstracts

EN

Modern digital world has raised many obstacles along with advantages for business processes. Data generated by humanity every day is called now as Big Data, thanks to enormous amount and complexity of types. In today's reality of vast amounts of various types of data, it is important for enterprises to be able to deal with it in a most effective way. For financial services providers, decisions which are based on data rather than intuition can lead to many business benefits such as increasing awareness, boosting customer loyalty, diminishing fraudulence and gaining competitive advantage. Business analytics as complex process of data utilization can help financial services providers to address many challenges and reveal previously unknown insights. Rapid development of IT and consumerization of Internet can facilitate business processes as never before. Cost, complexity and availability of new technologies are playing crucial role in modern business world. In our days, business analytics techniques become more and more affordable even for small or middle size enterprises. Thus, contemporary analytics tools are deserve to be a key element of management process

Keywords

EN

data; business analytics; financial services; banking; insurance

• Publisher: Uniwersytet Gdański
• Journal: Zeszyty Studenckie Wydziału Ekonomicznego „Nasze Studia”
• Year: 2015
• Issue: 7
• Pages: 32-40

Contributors

author

Kulakova Yulia