EN
The article presents strategies in describing Our Lady in the 16th century text of sermon attributed to Jan of Szamotuły, commonly called Paterek. The description of Mother of God reveals the medieval views on aesthetic issues and shows the common way of thinking about the canons of beauty. The description is performed on the basis of both the theological truths and existing stereotypes. The rhetorical strength of the sermon is enhanced by appealing to religious authorities and to the Bible.