Zastosowanie modeli grawitacyjnych w ustalaniu i analizie lokalizacji

• Authors: Drewniak Zbigniew

Title variants

EN

The use of gravity models in setting and location analysis

• Languages of publication: PL

Abstracts

EN

The article discusses the gravity models as an example of a tool that helps to analyze localization and the market coverage. Especially Reilly’s law of retail gravitation was presented in details as the milestone. The discussion was supported by calculations concerning two cities – Torun and Bydgoszcz and thus their impact on shopping preferences of inhabitants of neighboring places. The issues are mainly used in logistics, but also in marketing, advertising and sales

Keywords

PL

modele grawitacyjne; model Reilly'ego

EN

gravity models; Reilly’s law of retail gravitation

• Publisher: Wyższa Szkoła Bankowa w Toruniu
• Journal: Roczniki Naukowe Wyższej Szkoły Bankowej w Toruniu
• Year: 2014
• Issue: 13
• Pages: 289-298

Contributors

author

Drewniak Zbigniew

• Wyższa Szkoła Bankowa w Toruniu, Katedra Finansów i Bankowości