Collateral Growth: Digitalgaming Sector During the COVID-19 Outbreak

• Authors: Kabát Michal , Kaňuková Nikola , Kukumbergová Alexandra
• Languages of publication: EN

Abstracts

EN

It is no secret that the professional part of the sport industry is mostly funded by the amount of sponsor’s visibility to fans and means of getting their attention. Championships, leagues, challenges, shows and even bathroom selfies of athletes help to sell advertisement opportunities for brand managers to receive more views.

• Publisher: Univerzita sv. Cyrila a Metoda (Trnava)
• Journal: Acta Ludologica
• Year: 2020
• Volume: 3
• Issue: 1
• Pages: 80-82
• Physical description: Media and Communication, Game studies, Theory of digital games
• Document type: News

Contributors

author

Kabát Michal

• Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava

author

Kaňuková Nikola

• Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava

author

Kukumbergová Alexandra

• Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava