EN
The aim of this publication is to point out the growing need to develop and create a wide offer of lifelong guidance in the context of man's functioning in postmodern reality, along with new work and social challenges connected with that. The starting point for the discussion is defining the postmodern reality as characterized by the lack of clarity, no clear-cut rules of conduct and no repetition. This, in turn, leads to the fact that a person has to deal with constant insecurity and needs to get more support at every stage of his or her life. Development of the information society and dynamic globalization processes, which influence the specificity and requirements of the free market economy, provide the ground for creation and development of lifelong guidance in Poland. Following the analysis of these phenomena, the authoress points out the specific changes in work and one's professional career within the postmodern reality context, and emphasizes the beginning of the ‘white-collar workers’ era’, who already work or will work soon in learning organizations. By addressing the requirements of the postmodern social reality and labour market, one may claim that lifelong guidance is of vital importance for a person, especially within the scope of developing the readiness to learn, and openness to new technologies. In the summary, the authoress stresses that as a result of the permanent change lifelong guidance should be related to a diversified support offered to a person in his or her personal, educational and systemic development, which means influencing many spheres of one's life simultaneously in an integrated and systemic way.