PL EN


2015 | 2/2015 (19) | 7-21
Article title

Lean Startup as a New Way of Managing Technology Ventures Illustrated by the Example of Wlcome App

Content
Title variants
PL
Lean Startup jako nowa metoda zarządzania firmami technologicznymi na przykładzie Wlcome App
Languages of publication
PL EN
Abstracts
EN
The dot-com bubble in the 1990s made the technology industry aware that even excellent ideas backed by amazing teams are not sufficient to ensure a startup’s success. The biggest risk of startups is that they have to operate within many uncertainties, their market and customers are unknown, and their business model is not yet validated. Therefore, successful execution of such a venture requires a rigorous process that would validate different assumptions of the business idea. The Lean Startup method, introduced by E. Ries, gives the opportunity to eliminate some of the uncertainties and, therefore, to reduce the risks associated with starting a new business. Although this is not an easy method, as it requires minimum management knowledge and some analytical skills, it has become a highly recommended tool.
PL
Bańka dot-com z lat dziewięćdziesiątych uświadomiła przedsiębiorcom z branży technologicznej, że nawet doskonałe pomysły realizowane przez niesamowite zespoły nie są wystarczające, aby zapewnić sukces startującej firmie. Największe ryzyko dla start-upów stanowią liczne niewiadome, ich rynek i klienci nie są znane, a ich model biznesowy nie jest jeszcze potwierdzony. Sukces takiego przedsięwzięcia wymaga rygorystycznego procesu, który pozwoli na potwierdzenie różnych założeń pomysłu na biznes. Metoda Lean Startup, wprowadzona przez E. Riesa, daje szansę na wyeliminowanie niektórych z niepewności, a zatem na zmniejszenie ryzyka związanego z rozpoczęciem nowej działalności gospodarczej. Mimo że nie jest to metoda prosta, jako że wymaga ona minimalnej wiedzy z zarządzania i pewnych umiejętności analitycznych, stała się ona wysoce zalecanym narzędziem.
Year
Issue
Pages
7-21
Physical description
Dates
published
2015-11-15
Contributors
  • Gdansk University of Technology, Faculty of Management and Economics, mpop@zie.pg.gda.pl
References
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Document Type
Publication order reference
Identifiers
ISSN
1733-9758
YADDA identifier
bwmeta1.element.desklight-d1679f3e-776f-4101-9de4-e1d6eef729ff
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