STATISTICAL ANALYSIS THROUGH CUSTOMER RELATIONS IN IRONMONGERY BUSINESS

• Authors: Güler Fazıl , Taskın Erdogan
• Languages of publication: EN

Abstracts

EN

The first purpose of this study is to underline the importance of the responsibilities of the employees for quality customer relations with regard to the ironmongery aspect of the industrial and commercial life. The second purpose of this study is to discover the understanding of the employees towards their own customer relations exhibited during the performance of sale and to reveal the determinant factors that may affect the probability and success of the ironmongery business. Ironmongery business have been focusing on the priorities such as range of goods, supply of materials, and working with low inventories and reducing the transportation costs in consideration to the current economic and market conditions. In this study, we aim to discover the views, opinions and remarks of sale representatives, employees and business owners working at each point of contact with the customers in as “the most reliable” manner as possible in order to reveal the understanding related to customer relations in the ironmongery industry.

Keywords

EN

Customer Relations, Customer Expectations; Marketing Concept; Marketing Research.

• Publisher: Uniwersytet Gdański
• Journal: International Journal of Emerging and Transition Economies (IJETE)
• Year: 2010
• Volume: 3
• Issue: 2
• Pages: 209-224

Contributors

author

Güler Fazıl

author

Taskın Erdogan

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