EN
This article is an attempt to explain the role of social media in the network public sphere of the Internet age. The main thesis is that social media are transmitter of the network public sphere actors activity. So formulated thesis forces us to resolve the changes that have taken place in the traditional public sphere, and the reasons for the formation of the network public sphere. Considerations are based on theories of Jürgen Habermas, Richard Sennett, Manuel Castells and case studies that shows forms of social media activity.