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2018 | 15/2 | 77-103

Article title

Metaphor in selected items of World War II propaganda


Title variants

Metafora w wybranych przykładach propagandy II wojny światowej

Languages of publication



The development of cognitive sciences has led to the emergence of a number of theories concerning the possible connections between the mental and linguistic capacities of the human mind. One such theory proposes that metaphor is an important tool for understanding a vast array of concepts by means of metaphors, which is reflected in the figurative language that ordinary speakers use every day. The conceptual metaphor theory, as can be indicated by the evidence included in the present paper, is helpful in analysing the cognitive value of not only linguistic expressions, but also that of pictorial representations.
Rozwój nauk kognitywnych doprowadził do sformułowania szeregu teorii dotyczących możliwych powiązań pomiędzy zdolnościami mentalnymi i językowymi ludzkiego umysłu. Jedna z tych teorii mówi o ważnej roli metafory dla ludzkiego rozumienia, czego dowodem jest język pełen wyrażeń przenośnych, którego używamy na co dzień. W świetle przedstawionych niżej dowodów można stwierdzić, że teoria metafory pojęciowej jest pomocna nie tylko w analizowaniu wartości poznawczej wyrażeń językowych, ale także przedstawień wizualnych.





Physical description




  • Uniwersytet Gdański


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Publication order reference


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