Pola nadużyć w działaniach public relations

• Authors: Ewa Hope

Title variants

EN

Areas of Public Relations Abuse

• Languages of publication: PL

Abstracts

EN

This article presents ethical dilemmas most frequently encountered by public relations specialists. It attempts to identify the areas where these dilemmas most usually occur and justify why maintaining the highest standards in this discipline is not only very important for the sake of professionalism but also has broader social significance.

Keywords

EN

Public relations; Corporate social responsibility; Dilemmas; Highest standards

• Publisher: Instytut Filozofii i Socjologii Polskiej Akademii Nauk / Akademia Leona Koźmińskiego
• Journal: Prakseologia
• Year: 2008
• Issue: 148
• Pages: 45-57

Contributors

author

Ewa Hope

• Politechnika Gdańska, Wydział Zarządzania i Ekonomii, ul. Traugutta 79, 80-233 Gdańsk