Obsługa klienta i jej wpływ na efektywność funkcjonowania organizacji

• Authors: Dominika Biniasz

Title variants

EN

CUSTOMER SUPPORT AND ITS IMPACT ON THE EFFECTIVE FUNCTIONING OF THE ORGANIZATION

• Languages of publication: PL

Abstracts

EN

The article presents the role of customer support network on the example of the automotive industry. Studied in a selected group of car service in the wielkopolska province. Due to data protection company names have been changed. The paper presents a survey aimed at customer services and the effectiveness of three selected economic indicators, which have demonstrated their dependence on customer service.

Keywords

EN

CUSTOMER RELATIONSHIP MANAGEMENT; CRM

• Publisher: Wydział Zarządzania - Uniwersytet Gdański
• Journal: Zarządzanie i Finanse
• Year: 2012
• Volume: 1
• Issue: 1
• Pages: 471-480

Contributors

author

Dominika Biniasz

• Katedra Zarządzania Projektami, Instytut Innowacyjności Procesów i Produktów