Societal View On Multinational Corporations
Languages of publication
The article is devoted to the study of multicultural management in the context of its interaction with the societal system. The main attributes of culture, which affect the international business, are detected. External factors (for each element of the societal system) or a specific situation in a subsidiary (such as age or size) affects the results of a subsidiary and yields different results. Therefore, setting the same goals for a certain performance metric for each manager may not adequately assess its performance. There were characterized multicultural competence of a modern international manager. The key differences between MNCs and TNCs are revealed. Particular emphasis was put on the possibilities of using cultural differences within the global MNEs. The interactions of MNCs with elements of the societal system, positive results and negative consequences are analyzed. The economy itself today is multicultural. In fact, international management involves the planning, organization, management and control of employees and other resources to achieve organizational goals through unique multicultural and multinational boundaries.
- Adekola A. & Sergi B. S. (2007), Global business management: a cross-cultural perspective. Hampshire: Ashgate Publishing Limited.
- Bartlett C., Ghoshal S. & Beamish P. (2008), Transnational Management, 5 th ed., Boston: McGraw-Hill.
- Crowther S. & Garrahan P. (1988), Corporate Power and the Local Economy// Industrial Relations Journal, Vol. 19, No. 1, pp. 51-59.
- Hollensen, S. (2007):, Global Marketing - A Decision-oriented Approach, 4 th ed. Harlow: Prentice Hall.
- Keller A.G. & Murdock G.P. (1937), Studies in the Science of Society Presented to Albert Galloway Keller in Celebration of his Completion of Thirty Years as Professor of the Science of Society in Yale University. New Haven: Yale University Press; London: Oxford University Press.
- Morschett D., Schramm-Klein H. & Zentes J. (2010), Strategic International Management Text and Cases 2 nd Edition. Wiesbaden: Springer.
- Phatak, A; Bhagat, R, Kashlak, R (2009), International Management: Managing in a Diverse and Dynamic Global Environment, 2 nd ed. Boston: McGraw-Hill
- Pierre C. (1980), Multicultural Managers. Washington: SIETAR.
- Sorge A. (1996), Societal effects in cross-national organization studies. Conceptualizing diversity in actors and systems// The Changing European Firm: Limits to Convergence, ed. by Whitley R., Kristensen P. H. NY: Routledge.
- STWR (2008), Multinational corporations: an overview. Retrieved from https://www.sharing.org/information-centre/articles/multinational-corporations-overview
- Sue D. (2007), Counseling the Culturally Diverse: Theory and Practice, 5 th ed., Hoboken: Wiley&Sons.
- United Nations (1984), Work Related to the Definition of Transnational Corporations; Question of the Definition of Transnational Corporations; Report of the Secretariat. New York
Publication order reference