PL EN


2014 | 195 | 125-139
Article title

Ankiety internetowe w percepcji osób korzystających i niekorzystających z nich w pracy zawodowej

Content
Title variants
EN
Web Surveys (Cawi) Perception by Marketing Professionals Classified as Cawi Users and Non-Users
Languages of publication
PL
Abstracts
EN
The aim of the study was to investigate the perception of online questionnaires(CAWI) as data collection tool in groups of users and potential users of this technique - marketing professionals. The study has been conducted on a sample of CAWI n = 198 persons, including 50 CAWI users at work and 148 non-users. There were mainly answers to open-ended questions analyzed, including word association test. The two groups did not differ substantially in their overall opinions. CAWI nonusers have more negative attitudes toward this research technique resulting from contact with the surveys as respondents. The users group sees both advantages and disadvantages of using CAWI in marketing research resulting from personal experiences from research process and results usage.
Year
Volume
195
Pages
125-139
Physical description
Contributors
References
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  • Manfreda K.L., Bosnjak M., Berzelak J., Haas I., Vehovar V.: Web surveys versus other survey modes: A meta-analysis comparing response rates. "International Journal of Market Research" 2008, Vol. 50, No. 1.
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  • Roczniki PTBRiO za lata 2019-2013.
  • Sielicki J.: Badania online - wyjątkowe możliwości. Prezentacja z seminarium IBRKiK, Warszawa, 15 marca 2012.
Document Type
Publication order reference
Identifiers
ISSN
2083-8611
YADDA identifier
bwmeta1.element.desklight-d4af9487-44be-44cd-abec-d5c3d18f03b5
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