EN
The article presents a discussion of strategic management with a particular focus on the possibility of using project management as a strategy implementation instrument. It describes selected strategy management paradigms and models. Strategy implementation was treated as the transposition of the model of a “dead” system – the strategic plan – onto a live system, or an organisation realising defined strategic goals. This requires static changes in organisational structure as well as a shift in the mindset and approach to the organisation’s employees. The changes themselves require creativity, innovation and the formation of project groups to carry out the work.