ECONOMIC AND MARKETING ADVANTAGES OF IMPLEMENTING QUALITY MANAGE-MENT SYSTEM IN THE COMPANY OF ALCOHOL INDUSTRY
Quality Management provides a solid foundation of the enterprise. Quality policy is present at every stage of production, supply chain and sales. This is a guarantee of safety and high quality offered product. ISO 9001 is implemented by many companies to improve their image and competitive position. A study conducted in the company showed the benefits of the implementation of the Quality Management System in the field of economic, organizational and marketing.
Katedra Polityki Europejskiej, Finansów Publicznych i Marketingu, Wydział Nauk Ekonomicznych, Szkoła Główna Gospodarstwa Wiejskiego w Warszawie
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