Otsinyuvannya konkurentospromozhnosti kredytnykh posluh bankiv dlya yurydychnykh osib

• Authors: Sergiy V. Lyeonov , Maria G. Oleshchuk

Title variants

EN

EVALUATION OF THE COMPETITIVENESS OF BANKS LENDING SERVICES FOR LEGAL ENTITIES

• Languages of publication: UK

Abstracts

EN

The article outlines the mechanism for evaluating the competitiveness of banks lending services for legal entities on the basis of comparison of the competitive level of costs that consumers incur when buying banking services in different banks. The factors affecting the competitiveness of credit banking services to legal entities. A graphical definition of competitive advantages between the analysed and competitive banking services.

Keywords

EN

COMPETITIVENESS; BANKING SERVICES; ASSESSMENT; ASSOCIATED COSTS; DIRECT COMPETITORS; POTENTIAL COMPETITORS

• Publisher: Sumy State University, Business and Management Academy of Ukraine - Sumy regional branch and Publishing Company 'University Book'
• Journal: Mekhanizm Rehuluvannya Economiky
• Year: 2012
• Volume: 4 (58)
• Pages: 81-87

Contributors

author

Sergiy V. Lyeonov

• Department of Finance, Ukrainian Academy of Banking of the National Bank of Ukraine, Sumy, Ukraine

author

Maria G. Oleshchuk