Komunikacja liderów polskich partii politycznych w mediach społecznościowych w okresie pełnego cyklu wyborczego w latach 2014–2015
Communication of the leaders of Polish political parties in social media during the full election cycle 2014–2015
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This paper presents the results of research on the communication of relevant leaders in the years 2014–2015, during the campaign period before the four elections: to the European Parliament, local, parliamentary and presidential. Quantitative and qualitative research deals with the communication of Jaroslaw Kaczynski, Donald Tusk, Ewa Kopacz, Janusz Piechocinski, Leszek Miller, Janusz Korwin-Mikke, Ryszard Petru and Paweł Kukiz. The analysis is mainly focused on communication of party leaders on Facebook and Twitter. The research described in this article is not only a political party leader’s communication analysis but also a comparative material for further research into political actors’ communication.
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