Komunikacja liderów polskich partii politycznych w mediach społecznościowych w okresie pełnego cyklu wyborczego w latach 2014–2015

• Authors: Marta Bodys

Title variants

EN

Communication of the leaders of Polish political parties in social media during the full election cycle 2014–2015

• Languages of publication: PL

Abstracts

EN

This paper presents the results of research on the communication of relevant leaders in the years 2014–2015, during the campaign period before the four elections: to the European Parliament, local, parliamentary and presidential. Quantitative and qualitative research deals with the communication of Jaroslaw Kaczynski, Donald Tusk, Ewa Kopacz, Janusz Piechocinski, Leszek Miller, Janusz Korwin-Mikke, Ryszard Petru and Paweł Kukiz. The analysis is mainly focused on communication of party leaders on Facebook and Twitter. The research described in this article is not only a political party leader’s communication analysis but also a comparative material for further research into political actors’ communication.

Keywords

PL

media społecznościowe; liderzy polityczni; partie polityczne; kampania wyborcza

EN

social media; political leaders; political parties; election campaign

• Publisher: Wydawnictwo Uniwersytetu Wroclawskiego
• Journal: Wrocławskie Studia Politologiczne
• Year: 2017
• Volume: 23
• Pages: 143-160

Contributors

author

Marta Bodys

• Uniwersytet Wrocławski