2018 | 3(53) | 83-89
Article title

Cooperation between Convention Bureaus in Light of Empirical Research

Title variants
Współpraca jednostek convention bureau w świetle badań empirycznych
Languages of publication
The stakeholders’ cooperation in region (micro level) is recognized the basic source of cities’ competitive advantage in the meetings market. Though the cooperation also occurs between destinations (at the mezzo level), the existing studies rarely present it from this perspective. Cities on the meetings market are represented by specialized organizations, namely convention bureaus (CBs), whose function is to build and develop relations. The article aims to identify the significance of this function in the CBs operation, in face of progressive competitive processes. To achieve the research goal, an internet survey was conducted, addressed to the managers of the convention bureaus. The obtained data has been analyzed applying the Importance-Performance Analysis (IPA) method. The results of the study indicate a low priority for cooperation with other convention bureaus.
Współpraca interesariuszy w regionie (poziom mikro) uznawana jest za podstawowe źródło przewagi konkurencyjnej miast na rynku spotkań. Chociaż proces kooperacji zachodzi także między destynacjami (na poziomie mezzo), w istniejących opracowaniach rzadko prezentowany jest z tej perspektywy. Na rynku spotkań miasta reprezentowane są przez wyspecjalizowane jednostki convention bureau, których jedną z funkcji jest budowanie i rozwijanie relacji. Celem artykułu jest rozpoznanie znaczenia wymienionej funkcji w działalności tych jednostek w obliczu postępujących procesów konkurencyjnych. Dla osiągnięcia celu badawczego przeprowadzona została ankieta internetowa, skierowana do osób zarządzających tymi jednostkami. Uzyskane dane zostały poddane analizie z wykorzystaniem metody IPA (Importance-Performance Analysis). Wyniki badania wskazują na niski priorytet podejmowania współpracy z innymi jednostkami convention bureau.
  • Poznań University of Economics and Business
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