Rome in 63 BC and electing Cicero as a consul
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The analyzed election campaign, which is so distant from the contemporary era and so different from the campaigns nowadays, presents the process of historical evolution: from campaigns which were “simple”, but demanding and requiring enormous effort from the candidate, to campaigns which are technologically and organizationally advanced. Nowadays the presence of electronics, psychology, political science and marketing reduces the number of candidate’s responsibilities in the process of election strategy. The candidate has a team of specialists who take over such responsibilities. Creating a candidate is not such a big problem as it was in Rome two thousand years ago.
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