Perception of International Web Pages : a Repertory Grid Approach

• Authors: Magdaléna Kačániová , Edita Szabová

Title variants

PL

Percepcja międzynarodowych stron internetowych : podejście Repertory Grid

• Languages of publication: EN

Abstracts

EN

Presented paper is introducing Repertory Grid Method as an objectification of Kelly´s Theory of Personal Constructs. The main goal is to introduce Repertory Grid as a psychosemantic research method with all of its potential and possible obstacles and point towards the application potential of Repertory Grid in the domain of marketing communication, as well as present a research of the perception of web pages as a medium for current and potential online promotion by the means of group administration of Repertory Grid Technique.

Keywords

EN

Marketing communication; Product perception; World Wide Web (WWW)

PL

Komunikowanie marketingowe; Percepcja produktu; World Wide Web (WWW)

• Publisher: Uniwersytet Ekonomiczny w Katowicach
• Journal: Studia Ekonomiczne
• Year: 2014
• Volume: 205
• Pages: 59-71

Contributors

author

Magdaléna Kačániová

author

Edita Szabová

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Identifiers

ISSN

2083-8611