The article focuses on the role of foreign language teachers at the present stage of society development. The purpose of the article is to justify the need for the formation of their positive image as one of the key criteria for success in their professional activities. Based on the analysis of research material, the author defines the structural elements of the professional image of a foreign languages teacher: appearance, verbal and non-verbal ways of communication, culture, behavior, professional and pedagogical component, internal consistency of the profession, internal philosophy and value system, emotional and volitional components. Justifying the need to create a positive image of foreign languages teacher as a mediator between the two cultures, the author concludes that in the construction of the professional image of the teachers they should pay special attention to their appearance: accuracy, restraint, attractiveness, elegance, intelligence by combining fashion trends and non-verbal behavior: facial expression, pantomime, gestures, tone of voice, intonation. The teacher’s behavior plays a very important role in creating the image, one of the main components of which is ethics. Ethics justifies moral ideals, models of human relationships. But one of the most important requirements of moral teaching ethics is the love to children. Love is the basis for the formation of pedagogical optimism and faith in the success of teaching. In the process of teaching activity the development of personal and professional qualities of the teacher takes place, working style is determined, credibility is earned, the system of values and worldview are formed. All of these components are the basic characteristics that define a positive professional image of the teacher as the main criterion for achieving professional success. Thus, the author concludes that the image is a kind of tool that helps build relationships, enhance credibility, gain recognition and respect. Further study will be devoted to exploring the stages of forming the teacher’s professional image and on the basis of the material studied to identifying the main stages of forming the image of a foreign languages teacher.