EN
The purpose of this article is to show the reader how important the aspect of coaching is within human resource management in organisations that want to succeed, acting on a dicult and competitive market in 21st century. Coaching as a method of supporting the evective management of not only human resources but also the entire organization, refers to outstanding success in the wealthy countries of Europe and the USA. The article poses the following research hypothesis: If coaching is an interactive process that helps individuals in accelerating the pace of development and improvement of eZects and helps to achieve outstanding results not only in their personal lives but also professional, why not make it a method contemporary supporting human resource management. Management coaching, promoting high performance at work and the strategy of achieving long-term competitive advantage, is possessed by the organization of human potential. Using the coaching methods of management, it gives subordinates a sense of awareness and appreciation of their role in the company, it also highlights their importance in the functioning of the organization