Analiza potencjału rynkowego specjalistycznych usług językowych

• Authors: Monika Kowalska

Title variants

EN

MARKET OPPORTUNITIES FOR SPECIALIZED LANGUAGE SERVICES

• Languages of publication: PL

Abstracts

EN

The aim of this article is to analyze the market potential for specialized language services comprising English courses and translation services (EN-PL and PL-EN) offered for individuals working in the field of business, law, and medicine. Based on the research, it was concluded that there exists the niche market whose representatives would be interested in consuming specialized language services, particularly those related to the field of business and law. It was also noted that the language service provider should act as a differentiated defender and value marketer offering customized services targeted at the narrow market segment which would appreciate professionalism, high quality and individual approach.

Keywords

EN

SERVICES MARKETING; LANGUAGE SERVICE PROVIDER

• Publisher: Wydział Zarządzania - Uniwersytet Gdański
• Journal: Zarządzanie i Finanse
• Year: 2012
• Volume: 1
• Issue: 2
• Pages: 293-302

Contributors

author

Monika Kowalska

• Zakład Międzynarodowych Stosunków Ekonomicznych, Instytut Handlu Zagranicznego, Wydział Ekonomiczny, Uniwersytet Gdański