Systemy informatyczne w pozyskiwaniu, przechowywaniu i analizowaniu informacji o klientach

• Authors: Tomasz Bartuś , Kamila Bartuś

Title variants

EN

Information Systems in Acquiring, Storing and Analysing Customer Information

• Languages of publication: PL

Abstracts

EN

The main objective of this paper is to make the curve values systems used in the acquisition, storage and analysis of customer information. In the article on-fought selected definitions of CRM (relationship management with customers). Characterized CRM system. Subsequently, discusses some features of selected systems of customer relationship management. Our results may be useful for improving the use of CRM systems.

Keywords

PL

Analiza marketingowa; Badania marketingowe; Relacje z klientami; Systemy informatyczne; Wymiana informacji; Wyszukiwanie informacji; Zarządzanie Kontaktami z Klientem

EN

Computer system; Customer Relationship Management (CRM); Information exchange; Information retrieval; Marketing analysis; Marketing research; Relationships with customers

• Publisher: Uniwersytet Ekonomiczny w Katowicach
• Journal: Studia Ekonomiczne
• Year: 2014
• Volume: 187
• Pages: 48-61

Contributors

author

Tomasz Bartuś

author

Kamila Bartuś

References

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Identifiers

ISSN

2083-8611