PL EN


2014 | 187 | 48-61
Article title

Systemy informatyczne w pozyskiwaniu, przechowywaniu i analizowaniu informacji o klientach

Content
Title variants
EN
Information Systems in Acquiring, Storing and Analysing Customer Information
Languages of publication
PL
Abstracts
EN
The main objective of this paper is to make the curve values systems used in the acquisition, storage and analysis of customer information. In the article on-fought selected definitions of CRM (relationship management with customers). Characterized CRM system. Subsequently, discusses some features of selected systems of customer relationship management. Our results may be useful for improving the use of CRM systems.
Year
Volume
187
Pages
48-61
Physical description
Contributors
References
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  • Bartuś T.: Systemy zarządzania relacjami z klientami na potrzeby organizacji opartych na wiedzy. W: Kierunki rozwoju społeczeństwa informacyjnego i gospodarki opartej na wiedzy w świetle śląskich uwarunkowań regionalnych. Red. C.M. Olszak, E. Ziemba. Wydawnictwo UE, Katowice 2010.
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Document Type
Publication order reference
Identifiers
ISSN
2083-8611
YADDA identifier
bwmeta1.element.desklight-e0d06ad5-f4b9-4ef0-ac10-5ea6719d4102
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