EN
Radio as a medium which operates within an ever-changing culture creates a “communication space” which can be analyzed in the context of a ritual. The anthropologists of experience applied the theories of magic to the media, pointing out that they also may be perceived as cultural or aesthetical products. Among the sential elements of ritual there are: the presence of a master of ceremonies, the communicational character of ritual acts and a ritual expression which is manifest through systems of signs and meanings. Through the process of technological change, radio communication has evolved towards new strategies of building the relations between broadcaster and the audience. The variety of new genres, interactivity, mobility, commercialisation, even visualisation – all influence “the radio dialogue” formula. On the other hand, the typical repetitive structure of radio programme still remains, offering a backbone to the ritual space. Modern media rituals are mostly secular and profane: the media may be viewed as a substitute to sanctuaries, with their own ritual communication and priests. Despite this, radio as a ritual space rarely becomes a subject of research. This paper is an attempt to decode some important ritual elements of modern radio communications.