Realizacje muzycznych formatów stacji radiowych na polskim rynku medialnym

• Authors: Agnieszka Garcarek

Title variants

EN

Materialisations of the music radio formats in the Polish media

• Languages of publication: PL EN

Abstracts

EN

The private media have initiated many changes and triggered competition for audiences. One of the changes adjusting the radio to the audiences’ preferences. This article pro-vides a definition of the main radio forms, based on examples of the Polish commercial radio stations.

Keywords

EN

media; radio format; commercial radio station; audience's preferences

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Litteraria Polonica
• Year: 2012
• Volume: 17
• Issue: 3
• Pages: 182-188

Contributors

author

Agnieszka Garcarek