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Publisher
Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
Journal
Marketing Instytucji Naukowych i Badawczych
Year
2019
Volume
---
Issue
2(32)
Identifiers
Cover
Volume contents
2(32)
article:
Investigating process maturity modeling as an advertising process improvement paradigm
(
Doss D. A.
,
Henley R.
,
Hong Q.
,
Pickett T.
), p. 1-26
article:
Outdoor advertising as an element strengthening the recruitment campaigns of universities
(
Rachwał H.
), p. 27-50
article:
How can we attract and keep young talents in the science sector? Work satisfaction and the inclination to change your workplace
(
Feldy M.
), p. 51-76
article:
Marketing for science based organizations - perspectives and questions
(
Zehner II W. B.
,
Zehner J. A.
), p. 77-106
article:
Building a strategy for the development of a university using the methodology of strategic sessions on the example of the Academy of Fine Arts in Łódź
(
Mikosik P.
), p. 107-130
article:
Associations with the university as an employer in the years 2016-2019 – young potential employees perspective
(
Baruk A. I.
), p. 107-130
article:
Evaluation of the marketing communication of scientific units in the context of cooperation with the sector of small and medium enterprises in Lodz region
(
Milczarek S.
,
Grębosz-Krawczyk M.
), p. 153-174
article:
Understanding factors influencing consumers online purchase intention via mobile app: perceived ease of use, perceived usefulness, system quality, information quality, and service quality
(
Hanjaya M.
,
Kenny K.
,
Gunawan F.
), p. 175-206
article:
The reasons of lack of polish young potential employees’ interest in universities as employers in the context of perception of people working in these organizations
(
Agnieszka Izabela B.
,
Goliszek A.
), p. 207-229
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