ЖИЗНЬ в рекламе (семантика и функции имени существительного в рекламе)

• Authors: Kamalova Alla , Dudina Elena Aleksandrovna

Title variants

EN

LIFE in the advertisement (semantics andfunctioning description of nouns in the advertisement)

• Languages of publication: RU

Abstracts

EN

The article discusses extension and intension of the advertisement concept. The core idea, originality, likeability (attractiveness), target population orientation, motivation (encouragement) are viewed as the main components of the contemporary advertising. For that 1250 slogans were analyzed to reveal the frequent lexical items (with regard to parts of speech). The fact that the most frequent name is LIFE is interpreted in view of streamline of publicity manipulation and ideology of advertising.

Keywords

EN

life; advertisement text; advertisement language; linguistic

• Publisher: Uniwersytet Warmińsko-Mazurski w Olsztynie
• Journal: Acta Polono-Ruthenica
• Year: 2007
• Volume: Tom 1 Nr XII
• Pages: 219-236

Dates

published

2007-12-01

Contributors

author

Kamalova Alla

• Uniwersytet Warmińsko-Mazurski w Olsztynie

author

Dudina Elena Aleksandrovna

• Sewierodwinsk