Wykorzystanie Internetu w komunikowaniu politycznym elit z wyborcami

• Authors: Jan Garlicki , Daniel Mider
• Languages of publication: PL

Abstracts

EN

The article analyzes the ways and extent of use of the Internet to communicate with voters by the Polish political elites. The evaluation was done from the perspective of the thesis of so called permanent campaign phenomenon. An important part of the evaluation was also comparison of the Polish experience and abroad campaigns (the USA). The model of analysis was enriched by an original classification and the review of political channels of communication on the Internet. In this context, the idea of communication revolution in Polish political campaigns was strongly criticized. The article compares also the traditional media (television, radio and press) with a new medium – the Internet in terms of their credibility, attractiveness and effectiveness in public awareness. The analysis identified a number of problems related to the political communication of Polish elites on the Internet. These are: lack of competence in following the technological bandwagon, insufficient abilities in the Internet cultural code, abandonment of Internet communication projects, and publishing derivative and superficial political information.

Keywords

EN

political marketing,; permanent campaign,; marketing on the Internet,; political culture

• Publisher: Instytut Nauk Politycznych Uniwersytetu Warszawskiego
• Journal: Studia Politologiczne
• Year: 2012
• Volume: 25
• Pages: 177-209

Contributors

author

Jan Garlicki

author

Daniel Mider