Działania public relations w zarządzaniu sytuacją kryzysową

• Authors: Dziadkiewicz Anna , Juchniewicz Piotr

Title variants

EN

Public relations in crisis management

• Languages of publication: PL

Abstracts

EN

The company crisis decreases its value. Undoubtedly, it ruins the company’s image, the stakeholders’ opinion and puts the company at a disadvantage on the market. It strikes very unexpectedly and destroys the company financially. Moreover, the company loses its credibility and limits its relations with the environment. It does effect the emotional sphere of the top management and employees, which is crucial for the company. This report presents the heart of crisis management. It defines such terms as issue and crisis management, as well as shows the most effective way to create the communications channel in case of crisis and its reduction. Apart from the academic aspect, there are also practical references concerning insurance agreement as a means of risk elimination.

Keywords

PL

issue management; zarządzanie kryzysowe; komunikacja kryzysowa; całościowy program naprawczy; konflikty medialne; zarządzanie ryzykiem biznesowym

EN

issue management; crisis management; crisis communications; total healing program; media conflict; enterprise risk management

• Publisher: Wyższa Szkoła Bankowa w Toruniu
• Journal: Roczniki Naukowe Wyższej Szkoły Bankowej w Toruniu
• Year: 2012
• Issue: 11
• Pages: 331-347

Contributors

author

Dziadkiewicz Anna

• Wyższa Szkoła Bankowa w Toruniu, Katedra Zarządzania

author

Juchniewicz Piotr

• Uniwersytet Gdański, Międzywydziałowe Studia Doktoranckie