2011 | 21 | 89-130
Article title

Analiza komunikacji politycznej w serwisach internetowych kandydatów na prezydenta Polski w trakcie kampanii wyborczej 2010 roku

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The subject of this paper provides analysis of the content and usefulness of the websites (Web Usability) of candidates standing for presidential election 2010 in context of political culture of Internet users. Official presidential campaign websites performed an important role in providing the information about candidates and creating their images. The websites constituted also the central point of the election campaign in the Internet. Transfer of the election campaign to the Internet shows the changes in the political culture of the political elites – interactivity between the candidate and the voter. The first part of the article is an overview of issues related to political marketing on the Internet. Many elements of the Internet marketing has been used in the election campaign websites. The next section compares the content of websites of seven major presidential candidates. Web Usability Tests for all sites were also carried out in this part. Next part focuses on the analysis of information layer of two candidates representing the left and right wing of the political scene in Poland. Comparative studies were designed to attempt to create the models of the presentation of political information for persons applying the highest position in the state. The last part of the article is a diagnosis of the discourse and transfer of information on the candidates’ web pages during the presidential campaign. The article was closed with short predictions concerning the future manner of using websites by persons standing for direct elections.
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