EN
The subject of this article is the infotainment present on information portals. The concept reflects the mixing of information and entertainment features in media transmissions (with the dominance of the latter one). The tvn24.pl and tvp.info web portals became the object of the study. The speculations concern the reasons of the popularity of infotainment, its effects and characteristic properties to which it has been classified i.e.: a large role of the iconic layer of the transmission, the simplicity of creating and ingesting communication, effacing the borders between information, journalistic writing and entertainment, dramatizing of the transmission, but also humor.