Przestrzeń diegetyczna audiowizualnej reklamy społecznej

• Authors: Arkadiusz Dudziak

Title variants

EN

The diegetic space of an audiovisual social advertising

• Languages of publication: PL

Abstracts

EN

The article focuses on issues of perception and evaluation of audiovisual social advertising treated as a specific space and cultural message. The paper presents certain findings concerning the so-called diegetic space of an advertising spot, with an application of theoretical and methodological achievements of the film theory. The paper discusses anthropological questions of an informative dimension of the diegesis of iconic and phonic advertising, as well as axiological aspects of persuasion in the diegetic space of a social spot.

Keywords

EN

audiovisual social advertising; cultural message; diegetic space of a social spot

• Publisher: Wydawnictwo Uniwersytetu Warmińsko-Mazurskiego
• Journal: Przegląd Wschodnioeuropejski
• Year: 2013
• Volume: 4
• Pages: 305-315

Dates

published

2013

Contributors

author

Arkadiusz Dudziak

• Uniwersytet Warmińsko-Mazurski w Olsztynie

Identifiers

ISSN

2081-1128