EN
The article discusses one the methods facilitating an establishment or disintegration of the civil society. The concept of the civil society is based on the assumption that all people are equal. The establishment of so understood civil society is facilitated by the granfalloon technique, that is referring to the group pride. However, the society may be also disrupted by means of the granfalloon technique, which takes place when the granfalloon is based on an ethnocentric idea. It is the doublespeak that is invaluable in establish¬ment of granfalloons disintegrating the civil society. The characteristics of this propaganda technique has been also discussed in this article.