Ideologeme as a representative of the bacis concepts of ideology in the media discourse

• Authors: Lylo Taras
• Languages of publication: EN

Abstracts

EN

The paper systematises and analyses basic definitions, classifications, functions, and forms of expression of the ideologeme as a fundamental unit of ideology, as well as reveals the specific features of functioning of ideologemes in the media discourse. In particular, it elaborates on the issue of ideologeme and mythologeme convergence, which can cause mythologization of ideology and ideologization of mythology. A special emphasis is placed on the ability of ideologemes to adapt the structural units of the myth to their content. The purpose of the article is to determine the ability of ideologeme to represent an ideology in the media discourse in the light of its definition framework and functional parameters.

Keywords

EN

mass media; ideologeme; mythologeme; ideology; ideologization.

• Publisher: Wyższa Szkoła Informatyki i Zarządzania z siedzibą w Rzeszowie
• Journal: Social Communication. Online Journal
• Year: 2017
• Issue: 1(15)
• Pages: 14-20

Dates

published

2017-08-01

Contributors

author

Lylo Taras

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Identifiers

DOI

10.1515/sc-2017-0002