The article is concerned with the problem of the philological foreign students’ lingo-socio-cultural competence formation. The objective of the article is to describe the semiotic system of the teaching guide for the competence formation. To achieve the objective the theoretical methods of research such as an analysis of the foreign language, semiotics teaching methodology sources have been used. The structure of the «lingo-socio-cultural competence» as the component of the communicative competence of the students in philological study is defined. Analysis of the curricula, as well as empiric research methods like students’ and lecturers’ questioning, in particular, has allowed to clarify the communicative requirements of the students and, on the ground of this, the methodological reasonability of the special teaching guide use for the lingo-socio-cultural competence formation has been defined. Creation of the teaching guide assumes the selection of the teaching material correspondingly to the students’ level of proficiency and the tasks of the particular skills development, that is why the demands to the creation of the teaching guide, methodology of its representation and activation are distinguished. One of the important directions in integral development of the teaching guide is its semiotics. Creation of the system of signs is in line with the didactic visualization principle realization, which is one of the methods of structuring and representation of the teaching material’s cognitive component, activation of the student’s intellectual activity. The key components of the teaching guide are the teaching fictional and publicistic texts of cultural orientation. Methods of a textbook subsidiaries’ creation are offered for the development of such texts reading and interpretation teaching methodology. Pictograms’ functions as forms of information representation are described. Reasoning of the research allowed to distinguished current directions of the scientific researches within the framework of solving the foreign students-philologists’ lingo-socio-cultural competence formation problem. One of such directions is the development of the teaching guide’s metalanguage.